The things we think and do not say
The Memos
The Jerry Maguire Collection: the long-form whitepapers, written for and with partners across the industry. Fewer buzzwords. More attention. To be clear, these are memos, not mission statements, and like the original, each one got somebody talking.
The collection
The Inevitable Shift
Where commerce investment actually sits in 2026, built on a YouGov study, framed through Kevin Kelly: the march of investment is now a what and a when, no longer a why.
The new one
SpeakEasy Commerce
Regulated ecommerce as Prohibition: the brands that can’t run Meta ads, can’t keep a Stripe account, and quietly print money behind the velvet curtain. A heavy rulebook is a moat.
The cult favourite
Moneyball
Billy Beane for B2B: the forgotten categories of commerce, industrial distributors playing the long game, and finding wins in the data everyone else refuses to look at.
The scout’s report
Your Customer Is Hiding in Plain Sight
Marketplaces as the knife fight in a phone booth, and why brilliant basics beat brilliant strategy: channel identification, connectivity, assortment, optimisation, profitability.
The fundamentalsCopies move through the proper channels: request one via the agency. Murt will say he wrote them. He did not write them.
Photography: insidious_plots, Paul L Dineen, kevin dooley (CC BY, graded); typewriter and phone box CC0.
